About
I’m a senior product designer for complex, high-stakes products: exams passed, health managed, money moved. Deep specialism in learning experiences and AI-assisted design, and I prototype in code so teams test real products.
Currently at BARBRI, redesigning how thousands of law graduates prepare for the solicitor qualifying exam. Previously Toptal, Kaplan, and national-scale health platforms across 758 clinics. BSc Computer Science, MSc Games & Extended Reality.
Case studies
Recognition
- USAID Frontier Innovation Award, $50,000 (2018)
- Euromoney Best Digital Bank in Africa (2016, GTBank team)
- Top 1% global design mentor on ADPList · 4,000+ hours
- EU Digital Explorers Programme
How I work
- Evidence over opinion: every design argues with research, testing, or data.
- Prototype in code, so teams test real products instead of pictures of them.
- Design for the second user too: the tutor, the clinician, the admin behind the screen.
What it’s like to work with me
“Ibrahim is the designer you hand the hardest, most ambiguous problem to. He comes back with research, a working prototype, and a point of view, and the students feel the difference.”