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Illustrated portrait of Ibrahim

Ibrahim Akinpelu

Senior Product Designer at BARBRI

United Kingdom · Right to work in the UK · Open to remote

Open to new roles · UK & remote

Case studies

About Me

I’m a senior product designer for complex, high-stakes products: exams passed, health managed, money moved. Deep specialism in learning experiences and AI-assisted design, and I prototype in code so teams test real products.

Currently at BARBRI, redesigning how thousands of law graduates prepare for the solicitor qualifying exam. Since 2015 I’ve worked with PMI, DB Schenker, Xometry, Cargo.one, Toptal, Kaplan and eHealth Africa, on everything from vaccine logistics across 758 clinics to design systems shared with external agencies.

I’ve also mentored product designers for over a year now, through ADPList, Designed.org and people who message me directly on LinkedIn. Portfolio reviews, career changes, interview prep, the fundamentals.

Outside work I travel to eat: new cities, unfamiliar kitchens, and the long lunch that follows. My background: BSc Computer Science, MSc Games & Extended Reality.

How I work

  • Evidence over opinion: every design argues with research, testing, or data.
  • Prototype in code, so teams test real products instead of pictures of them.
  • Design for the second user too: the tutor, the clinician, the admin behind the screen.

What it’s like to work with me

Collaborating with Ibrahim was a masterclass in design thinking. He brought fresh perspectives, asked insightful questions, and led us to solutions we never would have considered on our own.
AVAnshu VipparlaSenior Product Manager, Xometry

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